The Current Situation and Future Direction of China Washing Machine Exports

China washing machine exports enters rapid growth period since 2003, but since the start of 2009, under the influence of global financial crisis, China washing machine exports have been great changes. After the financial crisis China washing machine exports have been reduced, but compare with other countries, have gained, rather than lost in the international market share.

In 2012, the proportion of China washing machine exports in total sales was about 35% .The exports of China washing machine products to Japan , the united states and some other developed area has maintained its equilibrium, yet the sales of cheap washing machines grow faster in the emerging markets. In the background of a worsening environment for exports, the washing machine export growth will slowdown in the future, but as soon as home appliances policies being withdrawed, China washing machine companies would find it difficult to sell products at home, and the importance to sell abroad would showed up.
On the other hand, in Asia, Africa, and Latin America, especially Countries like Indonesia, Egypt who has large population start to show its huge consumption potential. In 2012,the Exports of washing machine to Indonesia, Egypt both exceed that to us, exports to Indonesia was twice to us:china exported 373700 washing machines to Indonesia,22.38% increased year-on-year,189300 washing machines to Egypt, 14.48% increased .The new Market above-mentioned rise rapidly, which makes exports more important. Insiders estimated that the exports of cheap washing machines and other appliances will keep growing, and Asia, Europe and Latin America will still be major markets to China.
So far with the whole situation to China washing machine exports at the present state, washing machine manufacturers from Cixi,Ningbo city who make middle-low-priced products has no price advantage after appreciation of the RMB, at the same time market who need middle-low-priced products becomes Saturated. From the washing machine development in China, it is doing increasingly well in the high end of the market, in this case China washing machine exports should try to improve the product structure, export on high-end way.
By comparison, foreign companies seem more optimistic in exports. cause foreign companies operates global, some of its manufacturing bases which operating cost too much have been closed , reduced or moved to China in a depressed economy, no doubt it has larger exports in China. For many washing machine manufacturers in China who simply produce on contract for global brands, profit margins are already razor-thin, and raising prices could hurt business, they have no price advantage in middle-low-priced products.
This article comes from: http://www.washing-machine.cc/news/41792.html